I started working with the Owner of Green Girl All Season Outdoor Maintenance after she came to me with her business idea. She needed help with the branding, website design and marketing initiatives and I was happy to oblige!
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| card design concept v1 |
We ran through a bunch of ideas and ultimately came up with the "Green Girl" concept, which included a Logo, Colour Scheme, Service Packages and Pricing, Marketing Plan and Social Media Plan! I immediately wanted to pursue something with a youthful and fun and very "girly" but in a professional way, to highlight the best selling feature of her business - being a woman doing a "man's" job!
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| facebook ad @ 400 x 400px |
The owner of the business did a ton of research regarding competitors, pricing and plans and determined that one of the best offers for her would be to offer a "rollover" package and as so we poised that as the main marketing vantage point. "You can Roll Over your purchase" to next season if it's a mild winter! -- This is ideal for a social media campaign as it's visual and people can share it very easily.
One of the key aspects to remember for Social Marketing is utilizing the correct sizing for ads, cover photos, icons etc. as many people don't want to actually click on a photo and if they can't read all of the text or information in their feed they are less likely to share it or like it.
Green Girl is a valued customer who uses CMM+D for Web Design, Web Management, Social Media & Branding.
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